The Influence of Transaction Cost and Service Quality on Partner Loyalty – the mediating effect of relationship quality

The Influence of Transaction Cost and Service Quality on Partner Loyalty – the mediating effect of relationship quality

This article puts forward the conceptual framework of supply chain partnership loyalty based on the relationship between transaction cost, service quality and relationship quality. The empirical study mainly focused on equipment purchasers, and a total of 321 valid samples were collected. The result...

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Main Authors: Ma Chihmin, Jang Guanwei, Lai Miaofen
Format: Article
Language:English
Published: EDP Sciences 2020-01-01
Series:MATEC Web of Conferences
Online Access:https://www.matec-conferences.org/articles/matecconf/pdf/2020/21/matecconf_ictle2020_06002.pdf
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spelling doaj-dccefccc6b7d488a86a0e85b10c149282021-08-05T13:52:14ZengEDP SciencesMATEC Web of Conferences2261-236X2020-01-013250600210.1051/matecconf/202032506002matecconf_ictle2020_06002The Influence of Transaction Cost and Service Quality on Partner Loyalty – the mediating effect of relationship qualityMa Chihmin0Jang Guanwei1Lai Miaofen2Guangdong University of science and technology, School of managementGuangdong University of science and technology, School of managementOverseas Chinese University, School of managementThis article puts forward the conceptual framework of supply chain partnership loyalty based on the relationship between transaction cost, service quality and relationship quality. The empirical study mainly focused on equipment purchasers, and a total of 321 valid samples were collected. The results show that 4 of the 9 hypotheses are not supported, namely Hypothesis H1c: the impact of information sharing on relationship quality, H2a: asset specificity, H2b: loyalty uncertainty and H5 loyalty relationship quality. Regarding the analysis of the mediating effect of relationship quality, this study found that relationship quality has a significant mediating effect in the relationship between asset specificity and loyalty or between service quality and loyalty. That is, by investing in exclusive assets and improving service quality, customers will not show better loyalty, but asset specificity and high-quality services can affect loyalty through relationship quality.https://www.matec-conferences.org/articles/matecconf/pdf/2020/21/matecconf_ictle2020_06002.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Ma Chihmin
Jang Guanwei
Lai Miaofen
spellingShingle Ma Chihmin
Jang Guanwei
Lai Miaofen
The Influence of Transaction Cost and Service Quality on Partner Loyalty – the mediating effect of relationship quality
MATEC Web of Conferences
author_facet Ma Chihmin
Jang Guanwei
Lai Miaofen
author_sort Ma Chihmin
title The Influence of Transaction Cost and Service Quality on Partner Loyalty – the mediating effect of relationship quality
title_short The Influence of Transaction Cost and Service Quality on Partner Loyalty – the mediating effect of relationship quality
title_full The Influence of Transaction Cost and Service Quality on Partner Loyalty – the mediating effect of relationship quality
title_fullStr The Influence of Transaction Cost and Service Quality on Partner Loyalty – the mediating effect of relationship quality
title_full_unstemmed The Influence of Transaction Cost and Service Quality on Partner Loyalty – the mediating effect of relationship quality
title_sort influence of transaction cost and service quality on partner loyalty – the mediating effect of relationship quality
publisher EDP Sciences
series MATEC Web of Conferences
issn 2261-236X
publishDate 2020-01-01
description This article puts forward the conceptual framework of supply chain partnership loyalty based on the relationship between transaction cost, service quality and relationship quality. The empirical study mainly focused on equipment purchasers, and a total of 321 valid samples were collected. The results show that 4 of the 9 hypotheses are not supported, namely Hypothesis H1c: the impact of information sharing on relationship quality, H2a: asset specificity, H2b: loyalty uncertainty and H5 loyalty relationship quality. Regarding the analysis of the mediating effect of relationship quality, this study found that relationship quality has a significant mediating effect in the relationship between asset specificity and loyalty or between service quality and loyalty. That is, by investing in exclusive assets and improving service quality, customers will not show better loyalty, but asset specificity and high-quality services can affect loyalty through relationship quality.
url https://www.matec-conferences.org/articles/matecconf/pdf/2020/21/matecconf_ictle2020_06002.pdf
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