SELECTION OF MARKETING COMMUNICATIONS IN PROMOTION OF SMALL BUSINESS ENTREPRISE BRANDS

SELECTION OF MARKETING COMMUNICATIONS IN PROMOTION OF SMALL BUSINESS ENTREPRISE BRANDS

Marketing communications play a key role in promoting brands and their success depends on the success and consolidation of the brand in the market, and sometimes the fate of the whole enterprise. This is especially true for small businesses that play an important socio-economic role in the economic...

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Bibliographic Details
Main Authors: Анжеліка Олегівна Боковня, Лідія Сергіївна Васильченко
Format: Article
Language:English
Published: Черкаський державний технологічний університет 2020-04-01
Series:Збірник наукових праць Черкаського державного технологічного університету: Серія: Економічні науки
Subjects:
marketing communications
small business
branding
brand perception
brand identity
positioning
brand type
brand strategy
Online Access:http://ven.chdtu.edu.ua/article/view/202028

Internet

http://ven.chdtu.edu.ua/article/view/202028

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