The Role Played by Socio-Cultural Factors in Sports Consumer Behavior

One common aspect of all human beings, regardless of education level, income level, location and so on, is that they are all consumers. The key of success in marketing strategy both in terms of local and global aspects is understanding consumer behavior. So aim of this study was to investigate the r...

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Bibliographic Details
Main Authors: Hossein Abdolmaleki, Zahrasadat Mirzazadeh, Ebrahim Alidoust Ghahfarokhhi
Format: Article
Language:English
Published: Owjj Andishan Pasargad 2016-10-01
Series:Annals of Applied Sport Science
Subjects:
Online Access:http://aassjournal.com/browse.php?a_code=A-11-423-3&slc_lang=en&sid=1