ANALISIS KEPUTUSAN NASABAH DALAM MEMILIH JENIS BANK: PENERAPAN MODEL REGRESI LOGISTIK BINER (STUDI KASUS PADA BANK BRI CABANG BALIKPAPAN)

ANALISIS KEPUTUSAN NASABAH DALAM MEMILIH JENIS BANK: PENERAPAN MODEL REGRESI LOGISTIK BINER (STUDI KASUS PADA BANK BRI CABANG BALIKPAPAN)

This paper analyze factors that influence customer preference between conventional and sharia bank, and which factor is the most dominant. The study was conducted in Balikpapan city from May 2017 until August 2017. The sample is 25 customers of BRI Sharia and 31 customers of conventional BRI. Statis...

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Bibliographic Details
Main Authors: Saiful Ghozi, Ramli Ramli, Asri Setyani
Format: Article
Language:English
Published: Universitas Diponegoro 2018-09-01
Series:Media Statistika
Online Access:https://ejournal.undip.ac.id/index.php/media_statistika/article/view/16544

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