A town overshadoved by a museum: Problems of tourism development in Oświęcim

• Main Authors: Zygmunt Kruczek, Agnieszka Nowak
• Format: Article
• Language: English
• Published: Lodz University Press 2019-06-01
• Series: Tourism
• Subjects: oświęcim; auschwitz-birkenau memorial and museum; image; strategy
• Online Access: https://czasopisma.uni.lodz.pl/tourism/article/view/5645

The article presents issues of tourism development in Oświęcim – a town that remains in the shadow of the former genocide site of Auschwitz-Birkenau Concentration Camp. The authors’ aim is to present the results of research on the image of the town, as well as activities leading to a change of the unfavourable image of Oświęcim: “a town overshadowed by a museum”. They are included in “The Strategy for Tourism Development in Oświęcim, 2018-2030”, developed with the support of the authors of this article. The paper also presents an analysis of tourism development and tourist assets with respect to using them to create a supplementary offer for tourists visiting the Auschwitz-Birkenau Memorial and Museum.