Marketing in New Zealand : A Comparison of Consumer and Industrial Firms

Marketing in New Zealand : A Comparison of Consumer and Industrial Firms

Bibliographic Details
Main Authors: Roger Brooksbank, David Taylor
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2004-11-01
Series:Problems and Perspectives in Management
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1018/PPM_EN_2004_03_Brooksbank.pdf
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spelling doaj-dc58f8d0864f47c59c91baba14ee109d2020-11-25T00:35:40ZengLLC "CPC "Business Perspectives"Problems and Perspectives in Management1727-70511810-54672004-11-01231018Marketing in New Zealand : A Comparison of Consumer and Industrial FirmsRoger BrooksbankDavid Taylorhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1018/PPM_EN_2004_03_Brooksbank.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Roger Brooksbank
David Taylor
spellingShingle Roger Brooksbank
David Taylor
Marketing in New Zealand : A Comparison of Consumer and Industrial Firms
Problems and Perspectives in Management
author_facet Roger Brooksbank
David Taylor
author_sort Roger Brooksbank
title Marketing in New Zealand : A Comparison of Consumer and Industrial Firms
title_short Marketing in New Zealand : A Comparison of Consumer and Industrial Firms
title_full Marketing in New Zealand : A Comparison of Consumer and Industrial Firms
title_fullStr Marketing in New Zealand : A Comparison of Consumer and Industrial Firms
title_full_unstemmed Marketing in New Zealand : A Comparison of Consumer and Industrial Firms
title_sort marketing in new zealand : a comparison of consumer and industrial firms
publisher LLC "CPC "Business Perspectives"
series Problems and Perspectives in Management
issn 1727-7051
1810-5467
publishDate 2004-11-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1018/PPM_EN_2004_03_Brooksbank.pdf
work_keys_str_mv AT rogerbrooksbank marketinginnewzealandacomparisonofconsumerandindustrialfirms
AT davidtaylor marketinginnewzealandacomparisonofconsumerandindustrialfirms
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