| Summary: | The paper deals with the phraseological intensifiers considered as means of categorization of language intensity which is defined as the amount of illocutionary force that the utterance has, degree of strength of verbal expression of the speakers' intentionality. The paper reveals the pragmatic peculiarities of the phraseological intensifiers in conversation in which they serve as an instrument used by individuals in order to attain certain communicative goals, to convey the speaker pragmatic meaning. In argumentation, which is believed to be a macro speech act, having the illocutionary point to convince a reasonable critic of the acceptability of the standpoint and to resolve differences of opinion, the phraseological intensifier is used to increase the illocutionary force of the argument for and against the expressed standpoint.
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