A review of the empirical literature on Pay-What-You-Want price setting
In a Pay What You Want (PWYW) setting companies empower their customers to fix the prices buyers voluntarily pay for a delivered product or service. The seller agrees to any price (including zero) customers are paying. For about ten years researchers empirically investigate customer reactions to and...
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| Format: | Article |
| Language: | English |
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Sciendo
2016-12-01
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| Series: | Management şi Marketing |
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| Online Access: | https://doi.org/10.1515/mmcks-2016-0017 |