Factors Influencing Viewing Behavior in Live Streaming: An Interview-Based Survey of Music Fans

V Live is a live-streaming service made by South Korean IT company in August 2015. The service provides diverse video contents specific to entertainment content. Most of V Live users are K-pop fans, and they actively express emotions on V Live content by writing comments, pressing “hearts”, and shar...

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Bibliographic Details
Main Authors: Minjeong Ham, Sang Woo Lee
Format: Article
Language:English
Published: MDPI AG 2020-08-01
Series:Multimodal Technologies and Interaction
Subjects:
Online Access:https://www.mdpi.com/2414-4088/4/3/50