The Moderating Role of Product Type in Network Buying Behavior
This article investigates how consumer attitudes toward green buying and subjective norms influence the network buying with the mediation of behavioral intentions and moderation of product type. Due to the increasing environmental concerns, network buying has positively changed human interactions wi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2020-05-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244020917953 |