| Summary: | This article presents a synopsis of the main findings of three studies that adressed the use of social media during the Haiyan typhoon in the Philippines. In first place, an in-depth Twitter content analysis was conducted to see how people comunicated collectively during the typhoon. Second, in-depth interviews were used to analyse how different groups engaged in social media dynamics to stay informed of government’s rescue plan and to search for emotional support. Finally, also through in-depth interviews, the experiences of journalists covering the typhoon were compilated, showing their limitations and their victim status. This paper concludes with some practical recommendations about the use of social media during a natural disaster and future research.
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