Country of origin effect: a study with Brazilian consumers in the luxury market

Country of origin effect: a study with Brazilian consumers in the luxury market

This study aimed to verify the extent of the influence of the country of origin in the decision to purchase a product when considering a number of other attributes such as brand, price, warranty and store. In order to verify this country of origin effect, we conducted an empirical study in which 329...

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Bibliographic Details
Main Authors: Maria Gabriela Montanari, Jonny Mateus Rodrigues, Janaina de Moura Engracia Giraldi, Marcos Fava Neves
Format: Article
Language:English
Published: FUCAPE Business School 2018-01-01
Series:BBR: Brazilian Business Review
Subjects:
country of origin effect
luxury brands
brand
Online Access:http://www.redalyc.org/articulo.oa?id=123056181003

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