Branding strategy and positioning of Gruža microregion in Serbian tourism industry
The paper aims to identify unique characteristics of the villages belonging to Gruža microregion in Serbia and the opportunities for creating attractive tourism offer, including development and branding of this destination. The research in the paper focuses on assessing tourism potentials and findin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University Dzon Nezbit
2016-01-01
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| Series: | Megatrend Revija |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2016/1820-31591601241V.pdf |