Turning the Tap or Buying the Bottle? Consumers’ Personality, Understanding of Risk, Trust and Conspicuous Consumption of Drinking Water in Norway

This paper contributes to the debate on sustainable water consumption by exploring the relation between consumers’ personality, understanding of risk/trust and social distinction in water drinking practices in Norway. Our main research question, <i>how can we understand preferences for water c...

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Bibliographic Details
Main Authors: Geir Wæhler Gustavsen, Atle Wehn Hegnes
Format: Article
Language:English
Published: MDPI AG 2020-09-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/12/18/7560