Strategies for Competitive Advantage in Value Added Tea Marketing
<p>At present the world tea market is rapidly growing with emerging customer needs. The importance of a change from bulk tea exports to value added tea products is highlighted in literature to face the challenges in an increasingly competitive beverage market. Firms failing to address the comp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Postgraduate Institute of Agriculture, University of Peradeniya
2011-10-01
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| Series: | Tropical Agricultural Research |
| Subjects: | |
| Online Access: | https://tar.sljol.info/articles/3698 |