THE ATTITUDES TOWARD SPORT ADVERTISING AMONG THE QUESTION HOW OFTEN CONSUMERS PARTICIPATE IN SPORTS ACTIVITIES

THE ATTITUDES TOWARD SPORT ADVERTISING AMONG THE QUESTION HOW OFTEN CONSUMERS PARTICIPATE IN SPORTS ACTIVITIES

This research was aimed at gaining relevant knowledge about the attitudes toward sport advertising among the question how often consumers participate in sports activities The sample included 433 respondents, divided into six subsample groups: consumers who do not participate in sport activities at a...

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Bibliographic Details
Main Authors:	Stevo Popović, Slavko Molna, Dragan Radovanović
Format:	Article
Language:	English
Published:	Montenegrin Sports Academy and Faculty for Sport and Physical Education 2011-08-01
Series:	Sport Mont
Subjects:	marketing promotion sport Montenegro
Online Access:	http://www.sportmont.ucg.ac.me/clanci/SportMont_Avg_2011_Popovic_148-155.pdf

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