Relationship between Marketing Mix and Cunsomers’ Loyalty of Hatten Wines Products
Hatten Wines is one of the alcoholic beverage products produced in Bali and owned by Balinese. Its role is very important as a substitute product for imported alcoholic beverage products. The research objectives are: (i) identifying the marketing mix variables that determine the purchasing decisions...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2019-04-01
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| Series: | E-Journal of Tourism |
| Online Access: | https://ojs.unud.ac.id/index.php/eot/article/view/47982 |