A PROBABILISTIC DEMAND APPLICATION IN THE AMERICAN CRACKER MARKET

A PROBABILISTIC DEMAND APPLICATION IN THE AMERICAN CRACKER MARKET

Knowledge of the distribution of consumer buying strategies by producers may permit improved marketing strategies and improved ability to respond to volatile market conditions. In order to investigate potential ways of gaining such knowledge, this study extends the work of Kahneman, Russell, and Tha...

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Bibliographic Details
Main Author: Rutherford Cd. Johnson
Format: Article
Language:English
Published: International Journal of Food and Agricultural Economics 2016-07-01
Series:International Journal of Food and Agricultural Economics
Subjects:
Probabilistic demand
Choice Waves
quasi-rationality
private labels
volatility
decision modeling
information
Online Access:http://www.foodandagriculturejournal.com/vol4.no3.pp49.pdf

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http://www.foodandagriculturejournal.com/vol4.no3.pp49.pdf

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