Exploring the Poverty Reduction Potential of Social Marketing in Tourism Development
Although social marketing has been demonstrated to be an effective tool of behavior change in a variety of contexts, its poverty reduction potential in tourism development has captured limited research attention. This paper explores the potential contribution of social marketing to tourism-related p...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
SEAS - Society for South-East Asian Studies
2015-12-01
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| Series: | ASEAS - Austrian Journal of South-East Asian Studies |
| Subjects: | |
| Online Access: | https://aseas.univie.ac.at/index.php/aseas/article/view/953/964 |