Analysis on the Countermeasure of China’s IP Drama Importing to Vietnam under the New Media Environment

With the arrival of the new media era and the continuous development of China’s domestic IP dramas, the downturn in domestic TV dramas has been broken, more and more IP dramas obtain higher audience rating rely on the Internet, and it becomes a phenomenon hot style. Vietnam is geographically adjacen...

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Bibliographic Details
Main Authors: Zhu Zhijing, Zhuang Guicheng
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2021/34/shsconf_ssphe2021_01021.pdf
Description
Summary:With the arrival of the new media era and the continuous development of China’s domestic IP dramas, the downturn in domestic TV dramas has been broken, more and more IP dramas obtain higher audience rating rely on the Internet, and it becomes a phenomenon hot style. Vietnam is geographically adjacent to China, and they have similar cultures. A lot of Vietnamese culture is derived from Chinese culture, and they are heavily influenced by the values and lifestyle of Confucius in the past, Chinese film and television is a literary genre familiar to Vietnamese, which is one of the most important components of daily entertainment. This paper will research on how to use the Internet to strengthen the import of film and television culture to Vietnam, so that Chinese IP dramas can also increase the audience rating in Vietnam and enhance the cultural export.
ISSN:2261-2424