Research on Advertising Marketing in E-sports Competition in China

With the rapid development of the exhibition industry and the economy, e-sports is undoubtedly one of the most popular exhibition projects nowadays. The rise of E-sports has also led to the development of E-sports advertising marketing. This article is to discuss the advertising marketing in e-sport...

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Bibliographic Details
Main Author: Guo Xi
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/11/e3sconf_netid2021_03040.pdf