ACCOUNT OF CONSUMER BEHAVIOR ON THE RUSSIAN ICT MARKET IN ORGANIZING CAMPAIGNS TO PROMOTE IT SERVICES

The article discusses the impact of consumer behavior on the consumption of IT services provider. It is shown that applying the results of research in media planning will increase the effectiveness of advertising campaigns to promote both existing and new services, IT services, which will increase t...

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Bibliographic Details
Main Author:	I. V. Tregub
Format:	Article
Language:	Russian
Published:	Real Economy Publishing House 2014-11-01
Series:	Стратегии бизнеса
Subjects:	consumer behavior russian ict market it services mathematical modelling
Online Access:	https://www.strategybusiness.ru/jour/article/view/35

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spelling	doaj-d9ed7f62bf7d4e96a77b49984a2efb3d2021-08-02T09:01:10ZrusReal Economy Publishing HouseСтратегии бизнеса2311-71842014-11-0102273029ACCOUNT OF CONSUMER BEHAVIOR ON THE RUSSIAN ICT MARKET IN ORGANIZING CAMPAIGNS TO PROMOTE IT SERVICESI. V. Tregub0Financial University under the Government of the Russian FederationThe article discusses the impact of consumer behavior on the consumption of IT services provider. It is shown that applying the results of research in media planning will increase the effectiveness of advertising campaigns to promote both existing and new services, IT services, which will increase the demand for services and providers to reduce costs.https://www.strategybusiness.ru/jour/article/view/35consumer behaviorrussian ict marketit servicesmathematical modelling
collection	DOAJ
language	Russian
format	Article
sources	DOAJ
author	I. V. Tregub
spellingShingle	I. V. Tregub ACCOUNT OF CONSUMER BEHAVIOR ON THE RUSSIAN ICT MARKET IN ORGANIZING CAMPAIGNS TO PROMOTE IT SERVICES Стратегии бизнеса consumer behavior russian ict market it services mathematical modelling
author_facet	I. V. Tregub
author_sort	I. V. Tregub
title	ACCOUNT OF CONSUMER BEHAVIOR ON THE RUSSIAN ICT MARKET IN ORGANIZING CAMPAIGNS TO PROMOTE IT SERVICES
title_short	ACCOUNT OF CONSUMER BEHAVIOR ON THE RUSSIAN ICT MARKET IN ORGANIZING CAMPAIGNS TO PROMOTE IT SERVICES
title_full	ACCOUNT OF CONSUMER BEHAVIOR ON THE RUSSIAN ICT MARKET IN ORGANIZING CAMPAIGNS TO PROMOTE IT SERVICES
title_fullStr	ACCOUNT OF CONSUMER BEHAVIOR ON THE RUSSIAN ICT MARKET IN ORGANIZING CAMPAIGNS TO PROMOTE IT SERVICES
title_full_unstemmed	ACCOUNT OF CONSUMER BEHAVIOR ON THE RUSSIAN ICT MARKET IN ORGANIZING CAMPAIGNS TO PROMOTE IT SERVICES
title_sort	account of consumer behavior on the russian ict market in organizing campaigns to promote it services
publisher	Real Economy Publishing House
series	Стратегии бизнеса
issn	2311-7184
publishDate	2014-11-01
description	The article discusses the impact of consumer behavior on the consumption of IT services provider. It is shown that applying the results of research in media planning will increase the effectiveness of advertising campaigns to promote both existing and new services, IT services, which will increase the demand for services and providers to reduce costs.
topic	consumer behavior russian ict market it services mathematical modelling
url	https://www.strategybusiness.ru/jour/article/view/35
work_keys_str_mv	AT ivtregub accountofconsumerbehaviorontherussianictmarketinorganizingcampaignstopromoteitservices
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ACCOUNT OF CONSUMER BEHAVIOR ON THE RUSSIAN ICT MARKET IN ORGANIZING CAMPAIGNS TO PROMOTE IT SERVICES

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