EFFECT OF FLASH SALE METHOD, PRODUCT KNOWLEDGE AND IN HOME SHOPPING TENDENCY TOWARD CONSUMER ONLINE PURCHASE DECISIONS

EFFECT OF FLASH SALE METHOD, PRODUCT KNOWLEDGE AND IN HOME SHOPPING TENDENCY TOWARD CONSUMER ONLINE PURCHASE DECISIONS

This research aims to determine the influence of variable flash sale, product knowledge and in home shopping tendency to purchase decision. Samples were taken with purposive random sampling method who came from online store consumers in Indonesia. Analysis done by Moderated Regression Analysis (MRA)...

Full description

Bibliographic Details
Main Authors: Aribowo D.H., Sulhaini, Herman L.E.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2020-06-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
flash sale
purchase decision
product knowledge
in home shopping tendency
online store
Online Access:https://rjoas.com/issue-2020-06/article_12.pdf
id doaj-d9e95c63629f4c05b3b139927c25672e
record_format Article
spelling doaj-d9e95c63629f4c05b3b139927c25672e2020-11-25T03:12:43ZengRussian Journal of Agricultural and Socio-Economic SciencesRussian Journal of Agricultural and Socio-Economic Sciences2226-11842020-06-0110269710710.18551/rjoas.2020-06.12EFFECT OF FLASH SALE METHOD, PRODUCT KNOWLEDGE AND IN HOME SHOPPING TENDENCY TOWARD CONSUMER ONLINE PURCHASE DECISIONSAribowo D.H.0Sulhaini1Herman L.E.2Faculty of Economics and Business, University of MataramFaculty of Economics and Business, University of MataramFaculty of Economics and Business, University of MataramThis research aims to determine the influence of variable flash sale, product knowledge and in home shopping tendency to purchase decision. Samples were taken with purposive random sampling method who came from online store consumers in Indonesia. Analysis done by Moderated Regression Analysis (MRA) is to know the effect of flash sale (independent variables) on purchasing decisions (dependent variables) with product knowledge and in home shopping tendency as moderation variables. The results showed that there were positive influence and significant flash sale on purchasing decision, as well as the positive and significant moderation effect of product knowledge and in home shopping tendency towards flash sale relationship and purchase decision.https://rjoas.com/issue-2020-06/article_12.pdfflash salepurchase decisionproduct knowledgein home shopping tendencyonline store
collection DOAJ
language English
format Article
sources DOAJ
author Aribowo D.H.
Sulhaini
Herman L.E.
spellingShingle Aribowo D.H.
Sulhaini
Herman L.E.
EFFECT OF FLASH SALE METHOD, PRODUCT KNOWLEDGE AND IN HOME SHOPPING TENDENCY TOWARD CONSUMER ONLINE PURCHASE DECISIONS
Russian Journal of Agricultural and Socio-Economic Sciences
flash sale
purchase decision
product knowledge
in home shopping tendency
online store
author_facet Aribowo D.H.
Sulhaini
Herman L.E.
author_sort Aribowo D.H.
title EFFECT OF FLASH SALE METHOD, PRODUCT KNOWLEDGE AND IN HOME SHOPPING TENDENCY TOWARD CONSUMER ONLINE PURCHASE DECISIONS
title_short EFFECT OF FLASH SALE METHOD, PRODUCT KNOWLEDGE AND IN HOME SHOPPING TENDENCY TOWARD CONSUMER ONLINE PURCHASE DECISIONS
title_full EFFECT OF FLASH SALE METHOD, PRODUCT KNOWLEDGE AND IN HOME SHOPPING TENDENCY TOWARD CONSUMER ONLINE PURCHASE DECISIONS
title_fullStr EFFECT OF FLASH SALE METHOD, PRODUCT KNOWLEDGE AND IN HOME SHOPPING TENDENCY TOWARD CONSUMER ONLINE PURCHASE DECISIONS
title_full_unstemmed EFFECT OF FLASH SALE METHOD, PRODUCT KNOWLEDGE AND IN HOME SHOPPING TENDENCY TOWARD CONSUMER ONLINE PURCHASE DECISIONS
title_sort effect of flash sale method, product knowledge and in home shopping tendency toward consumer online purchase decisions
publisher Russian Journal of Agricultural and Socio-Economic Sciences
series Russian Journal of Agricultural and Socio-Economic Sciences
issn 2226-1184
publishDate 2020-06-01
description This research aims to determine the influence of variable flash sale, product knowledge and in home shopping tendency to purchase decision. Samples were taken with purposive random sampling method who came from online store consumers in Indonesia. Analysis done by Moderated Regression Analysis (MRA) is to know the effect of flash sale (independent variables) on purchasing decisions (dependent variables) with product knowledge and in home shopping tendency as moderation variables. The results showed that there were positive influence and significant flash sale on purchasing decision, as well as the positive and significant moderation effect of product knowledge and in home shopping tendency towards flash sale relationship and purchase decision.
topic flash sale
purchase decision
product knowledge
in home shopping tendency
online store
url https://rjoas.com/issue-2020-06/article_12.pdf
work_keys_str_mv AT aribowodh effectofflashsalemethodproductknowledgeandinhomeshoppingtendencytowardconsumeronlinepurchasedecisions
AT sulhaini effectofflashsalemethodproductknowledgeandinhomeshoppingtendencytowardconsumeronlinepurchasedecisions
AT hermanle effectofflashsalemethodproductknowledgeandinhomeshoppingtendencytowardconsumeronlinepurchasedecisions
_version_ 1724648895309414400

Similar Items