A Comprehensive Model of Consumers’ Perceptions, Attitudes and Behavioral Intention toward Organic Tea: Evidence from an Emerging Economy

A Comprehensive Model of Consumers’ Perceptions, Attitudes and Behavioral Intention toward Organic Tea: Evidence from an Emerging Economy

This study investigates factors that predict consumers’ perceptions of healthiness of organic tea. Furthermore, this study also examines the relationship between perceived healthiness and purchase intention with the mediating role of consumers’ attitudes toward organic tea. Because China has been th...

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Bibliographic Details
Main Authors: Xiangzhi Bu, Hoang Viet Nguyen, Tsung Piao Chou, Chia-Pin Chen
Format: Article
Language:English
Published: MDPI AG 2020-08-01
Series:Sustainability
Subjects:
perceived healthiness
product quality
consumer service
in-store experience
pricing policy
store prestige
Online Access:https://www.mdpi.com/2071-1050/12/16/6619

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