The NPD team conflict: insights from cultural diversity and geographical dispersion

Bibliographic Details
Main Authors: Zheng Ma, Chih-Cheng Lin, Stoyan Tanev
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2012-11-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4855/im_en_2012_03_ZhengMa.pdf