Marketing expérientiel et hyperréalité dans le domaine du tourisme culturel
The hyperreal character of the heritage is strongly expressed through the diversity of postmodern museum forms. Drawing on the links existing between cultural tourism, the museum domain and the concept of hyperreality, this article mobilizes the experiential approach first to describe and emphasize...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Éditions Touristiques Européennes
2018-06-01
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| Series: | Mondes du Tourisme |
| Subjects: | |
| Online Access: | http://journals.openedition.org/tourisme/1623 |