Distribution tactics for success in turbulent versus stable environments: A complexity theory approach
This article proposes that the external environment influences the choice of distribution tactics. Since businesses and markets are complex adaptive systems, using complexity theory to understand such environments is necessary, but it has not been widely researched. A qualitative case method using i...
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| Format: | Article |
| Language: | English |
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AOSIS
2013-11-01
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| Series: | Journal of Transport and Supply Chain Management |
| Subjects: | |
| Online Access: | https://jtscm.co.za/index.php/jtscm/article/view/112 |