Writing direction affects how people map space onto time

What determines which spatial axis people use to represent time? We investigate effects of writing direction. English, like Mandarin Chinese in mainland China, is written left-to-right and then top-to-bottom. But in Taiwan, characters are written predominantly top-to-bottom and then right-to-left. B...

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Bibliographic Details
Main Authors: Benjamin eBergen, Ting Ting eChan Lau
Format: Article
Language:English
Published: Frontiers Media S.A. 2012-04-01
Series:Frontiers in Psychology
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2012.00109/full