Platform ad archives: promises and pitfalls

Platform ad archives: promises and pitfalls

This paper discusses the new phenomenon of platform ad archives. Over the past year, leading social media platforms have installed publicly accessible databases documenting their political advertisements, and several countries have moved to regulate them. If designed and implemented properly, ad arc...

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Main Authors: Paddy Leerssen, Jef Ausloos, Brahim Zarouali, Natali Helberger, Claes H. de Vreese
Format: Article
Language:English
Published: Alexander von Humboldt Institute for Internet and Society 2019-10-01
Series:Internet Policy Review
Online Access:https://policyreview.info/node/1421
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spelling doaj-d938fffddc7b44459c83290d2a0e6cbe2020-11-25T00:05:32ZengAlexander von Humboldt Institute for Internet and SocietyInternet Policy Review2197-67752019-10-01Volume 8Issue 410.14763/2019.4.1421Platform ad archives: promises and pitfallsPaddy Leerssen0Jef Ausloos1Brahim Zarouali2Natali Helberger3Claes H. de Vreese4University of AmsterdamUniversity of AmsterdamUniversity of AmsterdamUniversity of AmsterdamUniversity of AmsterdamThis paper discusses the new phenomenon of platform ad archives. Over the past year, leading social media platforms have installed publicly accessible databases documenting their political advertisements, and several countries have moved to regulate them. If designed and implemented properly, ad archives can correct for structural informational asymmetries in the online advertising industry, and thereby improve accountability through litigation and through publicity. However, present implementations leave much to be desired. We discuss key criticisms, suggest several improvements and identify areas for future research and debate.https://policyreview.info/node/1421
collection DOAJ
language English
format Article
sources DOAJ
author Paddy Leerssen
Jef Ausloos
Brahim Zarouali
Natali Helberger
Claes H. de Vreese
spellingShingle Paddy Leerssen
Jef Ausloos
Brahim Zarouali
Natali Helberger
Claes H. de Vreese
Platform ad archives: promises and pitfalls
Internet Policy Review
author_facet Paddy Leerssen
Jef Ausloos
Brahim Zarouali
Natali Helberger
Claes H. de Vreese
author_sort Paddy Leerssen
title Platform ad archives: promises and pitfalls
title_short Platform ad archives: promises and pitfalls
title_full Platform ad archives: promises and pitfalls
title_fullStr Platform ad archives: promises and pitfalls
title_full_unstemmed Platform ad archives: promises and pitfalls
title_sort platform ad archives: promises and pitfalls
publisher Alexander von Humboldt Institute for Internet and Society
series Internet Policy Review
issn 2197-6775
publishDate 2019-10-01
description This paper discusses the new phenomenon of platform ad archives. Over the past year, leading social media platforms have installed publicly accessible databases documenting their political advertisements, and several countries have moved to regulate them. If designed and implemented properly, ad archives can correct for structural informational asymmetries in the online advertising industry, and thereby improve accountability through litigation and through publicity. However, present implementations leave much to be desired. We discuss key criticisms, suggest several improvements and identify areas for future research and debate.
url https://policyreview.info/node/1421
work_keys_str_mv AT paddyleerssen platformadarchivespromisesandpitfalls
AT jefausloos platformadarchivespromisesandpitfalls
AT brahimzarouali platformadarchivespromisesandpitfalls
AT natalihelberger platformadarchivespromisesandpitfalls
AT claeshdevreese platformadarchivespromisesandpitfalls
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