Out of the building, into the fire: An analysis of cognitive biases during entrepreneurial interviews
A major source of failure for new ventures is the entrepreneurs’ misunderstanding of the product-market fit. Recently, researchers have suggested that to get a better understanding of the product-market fit, entrepreneurs should “get out of the building” and interview many customers. This approach,...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2015-03-01
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| Series: | New England Journal of Entrepreneurship |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/NEJE-18-01-2015-B004/full/pdf?title=out-of-the-building-into-the-fire-an-analysis-of-cognitive-biases-during-entrepreneurial-interviews |