Out of the building, into the fire: An analysis of cognitive biases during entrepreneurial interviews

Out of the building, into the fire: An analysis of cognitive biases during entrepreneurial interviews

A major source of failure for new ventures is the entrepreneurs’ misunderstanding of the product-market fit. Recently, researchers have suggested that to get a better understanding of the product-market fit, entrepreneurs should “get out of the building” and interview many customers. This approach,...

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Bibliographic Details
Main Authors: Tianxu Chen, Mark Simon, John Kim, Brian Poploskie
Format: Article
Language:English
Published: Emerald Publishing 2015-03-01
Series:New England Journal of Entrepreneurship
Subjects:
biases; interview
entrepreneur
productmarket fit
opportunity identification
Online Access:https://www.emerald.com/insight/content/doi/10.1108/NEJE-18-01-2015-B004/full/pdf?title=out-of-the-building-into-the-fire-an-analysis-of-cognitive-biases-during-entrepreneurial-interviews

Internet

https://www.emerald.com/insight/content/doi/10.1108/NEJE-18-01-2015-B004/full/pdf?title=out-of-the-building-into-the-fire-an-analysis-of-cognitive-biases-during-entrepreneurial-interviews

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