Marketing in literature versus marketing in small enterprises: concepts of entrepreneurs of small enterprises in a town of Minas Gerais O marketing na literatura versus o marketing nas pequenas empresas: concepções de empresários de pequenas empresas de um município de Minas Gerais
<p>Small enterprises have had their importance recognized in countries' economic scenarios. Sebrae’s (2000) studies show that these businesses represent, in Brazil, 95% of establishments in the industrial sector, 98% in the commercial sector and 99% in the service sector, and are responsi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidade do Sul de Santa Catarina
2012-10-01
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| Series: | Revista Eletrônica de Estratégia e Negócios |
| Subjects: | |
| Online Access: | https://www.portaldeperiodicos.unisul.br/ojs/index.php/EeN/article/view/621 |