Truth / Falsity as Properties of Advertising Discourse: AddresseeCentered Aspect

The research featured the problem of truth / falsity as properties of advertising discourse. Advertising is described both within the linguistics of lying and the interpretive linguistics. The paper introduces a linguistic study of the phenomenon of lying from the subjectivist positions, i.e. as the...

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Main Authors: L. G. Kim, E. A. Rafikova
Format: Article
Language:English
Published: Kemerovo State University 2021-04-01
Series:Вестник Кемеровского государственного университета
Subjects:
Online Access:https://vestnik.kemsu.ru/jour/article/view/4943
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spelling doaj-d8413e966d014d2598ca2dcf9377ce0c2021-04-14T02:19:23ZengKemerovo State UniversityВестник Кемеровского государственного университета2078-89752078-89832021-04-0123123724610.21603/2078-8975-2021-23-1-237-2464340Truth / Falsity as Properties of Advertising Discourse: AddresseeCentered AspectL. G. Kim0E. A. Rafikova1Kemerovo State UniversityKemerovo State UniversityThe research featured the problem of truth / falsity as properties of advertising discourse. Advertising is described both within the linguistics of lying and the interpretive linguistics. The paper introduces a linguistic study of the phenomenon of lying from the subjectivist positions, i.e. as the interaction between two communicants: the liar and the recipient of the lies. Subjectivists interpret the text as compliant or non-compliant to one’s idea of reality, i.e. the conformity to the world of thought. Advertising discourse is the object of the recipient’s receptive and interpretive activity. The authors studied the speech behavior of the interpreter of the false discourse, i.e. how the lies affected the addressee. The research objective was to prove the thesis statement that discourse of lies is determined not only by the liar and their speech behavior, but also by the recipient of the lies. The study featured two texts that differed in the extent of false and reliable information. The lying potential of the advertising discourse was studied by the method of linguistic experiment. Each advertisement was evaluated by the recipient as containing information of various degrees of falsehood. The interpretation depended on the presumptions of the recipient and their choice of either rational-logical or emotional-sensual interpretive strategy.https://vestnik.kemsu.ru/jour/article/view/4943advertising textinterpretationaddresseeperception strategiesfalse discoursecommunicative processlinguistic experiment
collection DOAJ
language English
format Article
sources DOAJ
author L. G. Kim
E. A. Rafikova
spellingShingle L. G. Kim
E. A. Rafikova
Truth / Falsity as Properties of Advertising Discourse: AddresseeCentered Aspect
Вестник Кемеровского государственного университета
advertising text
interpretation
addressee
perception strategies
false discourse
communicative process
linguistic experiment
author_facet L. G. Kim
E. A. Rafikova
author_sort L. G. Kim
title Truth / Falsity as Properties of Advertising Discourse: AddresseeCentered Aspect
title_short Truth / Falsity as Properties of Advertising Discourse: AddresseeCentered Aspect
title_full Truth / Falsity as Properties of Advertising Discourse: AddresseeCentered Aspect
title_fullStr Truth / Falsity as Properties of Advertising Discourse: AddresseeCentered Aspect
title_full_unstemmed Truth / Falsity as Properties of Advertising Discourse: AddresseeCentered Aspect
title_sort truth / falsity as properties of advertising discourse: addresseecentered aspect
publisher Kemerovo State University
series Вестник Кемеровского государственного университета
issn 2078-8975
2078-8983
publishDate 2021-04-01
description The research featured the problem of truth / falsity as properties of advertising discourse. Advertising is described both within the linguistics of lying and the interpretive linguistics. The paper introduces a linguistic study of the phenomenon of lying from the subjectivist positions, i.e. as the interaction between two communicants: the liar and the recipient of the lies. Subjectivists interpret the text as compliant or non-compliant to one’s idea of reality, i.e. the conformity to the world of thought. Advertising discourse is the object of the recipient’s receptive and interpretive activity. The authors studied the speech behavior of the interpreter of the false discourse, i.e. how the lies affected the addressee. The research objective was to prove the thesis statement that discourse of lies is determined not only by the liar and their speech behavior, but also by the recipient of the lies. The study featured two texts that differed in the extent of false and reliable information. The lying potential of the advertising discourse was studied by the method of linguistic experiment. Each advertisement was evaluated by the recipient as containing information of various degrees of falsehood. The interpretation depended on the presumptions of the recipient and their choice of either rational-logical or emotional-sensual interpretive strategy.
topic advertising text
interpretation
addressee
perception strategies
false discourse
communicative process
linguistic experiment
url https://vestnik.kemsu.ru/jour/article/view/4943
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