Factors affecting the adoption of Big Data analytics in companies

Factors affecting the adoption of Big Data analytics in companies

With the total quantity of data doubling every two years, the low price of computing and data storage, make Big Data analytics (BDA) adoption desirable for companies, as a tool to get competitive advantage. Given the availability of free software, why have some companies failed to adopt these techni...

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Bibliographic Details
Main Authors:	Juan-Pedro Cabrera-Sánchez, Ángel F. Villarejo-Ramos
Format:	Article
Language:	English
Published:	Fundação Getulio Vargas 2019-12-01
Series:	RAE: Revista de Administração de Empresas
Subjects:	big data intention behavior unified theory of acceptance and use of technology resistance to use perceived risk
Online Access:	http://www.scielo.br/pdf/rae/v59n6/0034-7590-rae-59-06-0415.pdf

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