Brand in the system of world economic geopolitics
The place of brand in the system of world economic geopolitics is determined. The causal chain of influence of branding on the formation of the world geoeconomy is traced. The brand is defined as a factor in shaping the system of world economic geopolitics. The scheme of connections between the elem...
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Format: | Article |
Language: | English |
Published: |
Hryhorii Skovoroda University in Pereiaslav
2021-03-01
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Series: | Економічний вісник університету |
Subjects: | |
Online Access: | https://economic-bulletin.com/index.php/journal/article/view/739 |