Brand in the system of world economic geopolitics

The place of brand in the system of world economic geopolitics is determined. The causal chain of influence of branding on the formation of the world geoeconomy is traced. The brand is defined as a factor in shaping the system of world economic geopolitics. The scheme of connections between the elem...

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Bibliographic Details
Main Author: Galina Studinska
Format: Article
Language:English
Published: Hryhorii Skovoroda University in Pereiaslav 2021-03-01
Series:Економічний вісник університету
Subjects:
Online Access:https://economic-bulletin.com/index.php/journal/article/view/739