A Structural Equation Model of Customer Satisfaction and Future Purchase of Mail-Order Speciality Food
Analyses the relationship between satisfaction with mail-order speciality food attributes, overall satisfaction, and likelihood of future purchase using a structural equation model. The results indicate that customer satisfaction is associated with both service and product features of mail order spe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Business Science and Applied Management
2006-01-01
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| Series: | International Journal of Business Science and Applied Management |
| Subjects: | |
| Online Access: | http://www.business-and-management.org/download.php?file=2006/1_1--1-13--Mai,Ness.pdf |