The rise and fall of the Hummer class: narrative strategies in the construction of an identity myth
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2014-04-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5623/im_en_2014_01_Murray.pdf |
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doaj-d80b021d14ce43a68fc6b45f18612711 |
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Article |
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doaj-d80b021d14ce43a68fc6b45f186127112020-11-25T02:08:27ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262014-04-011015623The rise and fall of the Hummer class: narrative strategies in the construction of an identity mythNoel Murrayhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5623/im_en_2014_01_Murray.pdf |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Noel Murray |
| spellingShingle |
Noel Murray The rise and fall of the Hummer class: narrative strategies in the construction of an identity myth Innovative Marketing |
| author_facet |
Noel Murray |
| author_sort |
Noel Murray |
| title |
The rise and fall of the Hummer class: narrative strategies in the construction of an identity myth |
| title_short |
The rise and fall of the Hummer class: narrative strategies in the construction of an identity myth |
| title_full |
The rise and fall of the Hummer class: narrative strategies in the construction of an identity myth |
| title_fullStr |
The rise and fall of the Hummer class: narrative strategies in the construction of an identity myth |
| title_full_unstemmed |
The rise and fall of the Hummer class: narrative strategies in the construction of an identity myth |
| title_sort |
rise and fall of the hummer class: narrative strategies in the construction of an identity myth |
| publisher |
LLC "CPC "Business Perspectives" |
| series |
Innovative Marketing |
| issn |
1814-2427 1816-6326 |
| publishDate |
2014-04-01 |
| url |
https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5623/im_en_2014_01_Murray.pdf |
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AT noelmurray theriseandfallofthehummerclassnarrativestrategiesintheconstructionofanidentitymyth AT noelmurray riseandfallofthehummerclassnarrativestrategiesintheconstructionofanidentitymyth |
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