The rise and fall of the Hummer class: narrative strategies in the construction of an identity myth

Bibliographic Details
Main Author: Noel Murray
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2014-04-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5623/im_en_2014_01_Murray.pdf