| Summary: | This study is aimed to develop and enhance the roots of Javanese culture which are oriented towards the activities of eating in the social culture of coastal Javanese communities. Social culture contains the pillars of harmony and politeness. The harmony derives from noble values and politeness derived from the principle of cooperation in the context of speech acts. The research location was in Semarang city, especially in the rural area. This type of research is qualitative. The methods of data collection were observation, in-depth interviews, and focus group discussions (FGD). The methods of data analysis were semantic component reconstruction, lexicon mapping, and the settlement of lexicon elements in Javanese culture. The result of the research is the development of methods in the form of semantic component reconstruction. Reconstruction of semantic components involves four pillars of analysis: value-referent-concept words. Another finding, in the form of the design of the development of cultural values of eating activities, can be done through the hierarchy of speech acts. The enrichment of lexicon eating activities can be done through word alignment or paraphrasing.
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