Public Relations & Media Relations (Kritik Budaya Amplop Pada Media Relations Institusi Pendidikan Di Yogyakarta)

This research is aims to determine how the media relations activities that have been done 10 Public Relations Higher Education, including the possibility of granting cultural envelope in media relations activities during this do. The object of this study is ten (10) Universities in Yogyakarta that c...

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Main Authors: Adhianty Nurjanah, Wulan Widyasari, Frizky Yulianti N
Format: Article
Language:Indonesian
Published: Universitas Tarumanagara 2015-07-01
Series:Jurnal Komunikasi
Subjects:
Online Access:http://journal.untar.ac.id/index.php/komunikasi/article/view/6/27
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spelling doaj-d79f3f9077544678b25f756a0a3da0022020-11-25T02:39:15ZindUniversitas TarumanagaraJurnal Komunikasi2085-19792528-27272015-07-01714156Public Relations & Media Relations (Kritik Budaya Amplop Pada Media Relations Institusi Pendidikan Di Yogyakarta)Adhianty Nurjanah0Wulan Widyasari1Frizky Yulianti N2Universitas Muhammadiyah YogyakartaUniversitas Muhammadiyah YogyakartaUniversitas Muhammadiyah YogyakartaThis research is aims to determine how the media relations activities that have been done 10 Public Relations Higher Education, including the possibility of granting cultural envelope in media relations activities during this do. The object of this study is ten (10) Universities in Yogyakarta that consists of three (3) State University (PTN) and seven (7) Colleges (PTS). Variations and types of media relations activities have been conducted by 10 universities. The reason is because the electoral college to ten (10) college is a big college in the city of Yogyakarta who own Public Relations and media relations activities that have a systematic and well-planned. In the course of media relations, Public Relations universities do culture accepting envelopes to reporters on the grounds reimburse the costs of transport and not as a "bribe" so that they publicized the news and as a means of imaging the institution. Publicist colleges feel that culture provides envelopes to reporters did not violate the code of ethics of their profession as a Public Relations, On the other hand for journalists, cultural granting envelope can interfere with the independence and constitute a violation of the code of ethics of their profession as journalists. Yet there are also journalists who will receive an envelope in their reporting activities. The discrepancies in the implementation of the code of ethics of journalism, is strongly influenced by the integrity of journalists and policies that apply to each media institution. Penelitian ini bertujuan untuk mengetahui bagaimana kegiatan media relations yang telah dilakukan 10 Public Relations / Humas Perguruan Tinggi tersebut, termasuk kemungkinan adanya budaya pemberian amplop dalam kegiatan media relations yang selama ini dilakukan. Objek penelitian ini adalah sepuluh (10) Perguruan Tinggi di Yogyakarta yang terdiri dari tiga (3) Perguruan Tinggi Negeri (PTN) dan tujuh (7) Perguruan Tinggi Swasta (PTS) . Beragam variasi dan jenis kegiatan media relations telah dilakukan oleh 10 perguruan tinggi tersebut. Alasan pemilihan perguruan tinggi tersebut dikarenakan ke sepuluh (10) perguruan tinggi tersebut merupakan perguruan tinggi yang besar di Kota Yogjakarta yang sudah memiliki Public Relations dan mempunyai kegiatan media relations yang tersistematis dan terencana. Dalam kegiatan media relations, Public Relations perguruan tinggi melakukan budaya pemberian amplop kepada wartawan dengan alasan mengganti biaya transportasi dan bukan sebagai “uang sogok” agar berita mereka terpublikasikan dan sebagai sarana pencitraan institusi. Public Relations perguruan tinggi merasa bahwa budaya memberikan amplop kepada wartawan tidak melanggar kode etik profesi mereka sebagai Public Relations. Dilain pihak bagi wartawan, budaya pemberian amplop dapat mengganggu independensi dan merupakan bentuk pelanggaran kode etik profesi mereka sebagai wartawan. Meskipun demikian masih ada juga wartawan yang mau menerima amplop dalam kegiatan peliputan mereka. Adanya perbedaan dalam mengimplementasikan kode etik profesi jurnalistik, sangat dipengaruhi oleh integritas wartawan dan kebijakan yang berlaku pada masing-masing institusi media. http://journal.untar.ac.id/index.php/komunikasi/article/view/6/27Public RelationsMedia RelationsCulture envelopeBudaya amplop
collection DOAJ
language Indonesian
format Article
sources DOAJ
author Adhianty Nurjanah
Wulan Widyasari
Frizky Yulianti N
spellingShingle Adhianty Nurjanah
Wulan Widyasari
Frizky Yulianti N
Public Relations & Media Relations (Kritik Budaya Amplop Pada Media Relations Institusi Pendidikan Di Yogyakarta)
Jurnal Komunikasi
Public Relations
Media Relations
Culture envelope
Budaya amplop
author_facet Adhianty Nurjanah
Wulan Widyasari
Frizky Yulianti N
author_sort Adhianty Nurjanah
title Public Relations & Media Relations (Kritik Budaya Amplop Pada Media Relations Institusi Pendidikan Di Yogyakarta)
title_short Public Relations & Media Relations (Kritik Budaya Amplop Pada Media Relations Institusi Pendidikan Di Yogyakarta)
title_full Public Relations & Media Relations (Kritik Budaya Amplop Pada Media Relations Institusi Pendidikan Di Yogyakarta)
title_fullStr Public Relations & Media Relations (Kritik Budaya Amplop Pada Media Relations Institusi Pendidikan Di Yogyakarta)
title_full_unstemmed Public Relations & Media Relations (Kritik Budaya Amplop Pada Media Relations Institusi Pendidikan Di Yogyakarta)
title_sort public relations & media relations (kritik budaya amplop pada media relations institusi pendidikan di yogyakarta)
publisher Universitas Tarumanagara
series Jurnal Komunikasi
issn 2085-1979
2528-2727
publishDate 2015-07-01
description This research is aims to determine how the media relations activities that have been done 10 Public Relations Higher Education, including the possibility of granting cultural envelope in media relations activities during this do. The object of this study is ten (10) Universities in Yogyakarta that consists of three (3) State University (PTN) and seven (7) Colleges (PTS). Variations and types of media relations activities have been conducted by 10 universities. The reason is because the electoral college to ten (10) college is a big college in the city of Yogyakarta who own Public Relations and media relations activities that have a systematic and well-planned. In the course of media relations, Public Relations universities do culture accepting envelopes to reporters on the grounds reimburse the costs of transport and not as a "bribe" so that they publicized the news and as a means of imaging the institution. Publicist colleges feel that culture provides envelopes to reporters did not violate the code of ethics of their profession as a Public Relations, On the other hand for journalists, cultural granting envelope can interfere with the independence and constitute a violation of the code of ethics of their profession as journalists. Yet there are also journalists who will receive an envelope in their reporting activities. The discrepancies in the implementation of the code of ethics of journalism, is strongly influenced by the integrity of journalists and policies that apply to each media institution. Penelitian ini bertujuan untuk mengetahui bagaimana kegiatan media relations yang telah dilakukan 10 Public Relations / Humas Perguruan Tinggi tersebut, termasuk kemungkinan adanya budaya pemberian amplop dalam kegiatan media relations yang selama ini dilakukan. Objek penelitian ini adalah sepuluh (10) Perguruan Tinggi di Yogyakarta yang terdiri dari tiga (3) Perguruan Tinggi Negeri (PTN) dan tujuh (7) Perguruan Tinggi Swasta (PTS) . Beragam variasi dan jenis kegiatan media relations telah dilakukan oleh 10 perguruan tinggi tersebut. Alasan pemilihan perguruan tinggi tersebut dikarenakan ke sepuluh (10) perguruan tinggi tersebut merupakan perguruan tinggi yang besar di Kota Yogjakarta yang sudah memiliki Public Relations dan mempunyai kegiatan media relations yang tersistematis dan terencana. Dalam kegiatan media relations, Public Relations perguruan tinggi melakukan budaya pemberian amplop kepada wartawan dengan alasan mengganti biaya transportasi dan bukan sebagai “uang sogok” agar berita mereka terpublikasikan dan sebagai sarana pencitraan institusi. Public Relations perguruan tinggi merasa bahwa budaya memberikan amplop kepada wartawan tidak melanggar kode etik profesi mereka sebagai Public Relations. Dilain pihak bagi wartawan, budaya pemberian amplop dapat mengganggu independensi dan merupakan bentuk pelanggaran kode etik profesi mereka sebagai wartawan. Meskipun demikian masih ada juga wartawan yang mau menerima amplop dalam kegiatan peliputan mereka. Adanya perbedaan dalam mengimplementasikan kode etik profesi jurnalistik, sangat dipengaruhi oleh integritas wartawan dan kebijakan yang berlaku pada masing-masing institusi media.
topic Public Relations
Media Relations
Culture envelope
Budaya amplop
url http://journal.untar.ac.id/index.php/komunikasi/article/view/6/27
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AT wulanwidyasari publicrelationsmediarelationskritikbudayaamploppadamediarelationsinstitusipendidikandiyogyakarta
AT frizkyyuliantin publicrelationsmediarelationskritikbudayaamploppadamediarelationsinstitusipendidikandiyogyakarta
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