Promoting Professionalism, and Academic Librarianship: Observations on the Marketing of the M.L.S.

Despite the requirement for librarians to hold an MLS or equivalent, many libraries have not sought opportunities to publicize their credentials. In the college and university environment, this is surprising given the importance placed on credentials and advanced degrees. A brief survey of academic...

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Bibliographic Details
Main Authors:	Brian Cameron, Cecile Farnum
Format:	Article
Language:	English
Published:	The Partnership 2007-09-01
Series:	Partnership: The Canadian Journal of Library and Information Practice and Research
Subjects:	Marketing promotion credentials degrees MLS
Online Access:	http://journal.lib.uoguelph.ca/index.php/perj/article/view/288/530

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spelling	doaj-d797593811914664b8fd28895fd80f672020-11-24T22:02:39ZengThe PartnershipPartnership: The Canadian Journal of Library and Information Practice and Research1911-95932007-09-012214Promoting Professionalism, and Academic Librarianship: Observations on the Marketing of the M.L.S.Brian CameronCecile FarnumDespite the requirement for librarians to hold an MLS or equivalent, many libraries have not sought opportunities to publicize their credentials. In the college and university environment, this is surprising given the importance placed on credentials and advanced degrees. A brief survey of academic library websites reveals that few are using the web to publicize librarian credentials, and as a result, are missing opportunities to promote their expertise and advanced qualifications to their community.http://journal.lib.uoguelph.ca/index.php/perj/article/view/288/530MarketingpromotioncredentialsdegreesMLS
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Brian Cameron Cecile Farnum
spellingShingle	Brian Cameron Cecile Farnum Promoting Professionalism, and Academic Librarianship: Observations on the Marketing of the M.L.S. Partnership: The Canadian Journal of Library and Information Practice and Research Marketing promotion credentials degrees MLS
author_facet	Brian Cameron Cecile Farnum
author_sort	Brian Cameron
title	Promoting Professionalism, and Academic Librarianship: Observations on the Marketing of the M.L.S.
title_short	Promoting Professionalism, and Academic Librarianship: Observations on the Marketing of the M.L.S.
title_full	Promoting Professionalism, and Academic Librarianship: Observations on the Marketing of the M.L.S.
title_fullStr	Promoting Professionalism, and Academic Librarianship: Observations on the Marketing of the M.L.S.
title_full_unstemmed	Promoting Professionalism, and Academic Librarianship: Observations on the Marketing of the M.L.S.
title_sort	promoting professionalism, and academic librarianship: observations on the marketing of the m.l.s.
publisher	The Partnership
series	Partnership: The Canadian Journal of Library and Information Practice and Research
issn	1911-9593
publishDate	2007-09-01
description	Despite the requirement for librarians to hold an MLS or equivalent, many libraries have not sought opportunities to publicize their credentials. In the college and university environment, this is surprising given the importance placed on credentials and advanced degrees. A brief survey of academic library websites reveals that few are using the web to publicize librarian credentials, and as a result, are missing opportunities to promote their expertise and advanced qualifications to their community.
topic	Marketing promotion credentials degrees MLS
url	http://journal.lib.uoguelph.ca/index.php/perj/article/view/288/530
work_keys_str_mv	AT briancameron promotingprofessionalismandacademiclibrarianshipobservationsonthemarketingofthemls AT cecilefarnum promotingprofessionalismandacademiclibrarianshipobservationsonthemarketingofthemls
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Promoting Professionalism, and Academic Librarianship: Observations on the Marketing of the M.L.S.

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