Pengaruh Word Of Mouth Dan Brand Image Terhadap Perception Of Product Quality Serta Dampaknya Pada Purchase Intention Bakpia Pathok Di Yogyakarta

Penelitian ini bertujuan untuk menguji pengaruh word of mouth dan brand image terhadap perception of product quality serta dampaknya pada purchase intention bakpia pathok di Yogyakarta. Implikasi dari penelitian ini diharapkan mampu memberikan tambahan bukti empiris untuk memperkuat konsep dan teori...

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Bibliographic Details
Main Author:	Isnanda Zainur Rohman
Format:	Article
Language:	Indonesian
Published:	Universitas Mercu Buana Yogyakarta 2019-02-01
Series:	Jurnal Perilaku dan Strategi Bisnis
Subjects:	word of mouth brand image perception of product quality purchase intention bakpia pathok
Online Access:	http://ejurnal.mercubuana-yogya.ac.id/index.php/JPSB/article/view/556

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