IMPLEMENTATION AND DEVELOPMENT OF DIGITAL MARKETING IN MODERN BANKING BUSINESS
<p>In the article, the impact of digital marketing in the modern banking business analyzed. Digital marketing defined as an important tool to ensure effective operation of the bank and its competitive advantages. We analyzed the features of use Internet banking in the world as well as the dyna...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Consilium LLC
2017-01-01
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| Series: | European Cooperation |
| Subjects: | |
| Online Access: | http://we.clmconsulting.pl/index.php/we/article/view/263 |