Metrosexual: Emerging and Lucrative Segment for Marketers
Metrosexual is a phenomenon of 21st century, which has challenged the traditional masculinity. Metrosexual is an affluent urban male, who spends a lot of their income on personal grooming. They are concerned about their appearance and are aware of all latest trends and fashion. The footprints of thi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-06-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32091/355276?publisher=http-www-cag-edu-tr-ilhan-ozturk |
