Severity and susceptibility: measuring the perceived effectiveness and believability of tobacco health warnings

Severity and susceptibility: measuring the perceived effectiveness and believability of tobacco health warnings

Abstract Background Pictorial tobacco health warning labels (HWLs) have been shown to be more effective than text-only HWLs in changing smoking attitudes and intentions. However, there is contradictory evidence regarding how the severity of the content of HWLs influences responses to them. Methods W...

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Bibliographic Details
Main Authors: Olivia M. Maynard, Harry Gove, Andrew L. Skinner, Marcus R. Munafò
Format: Article
Language:English
Published: BMC 2018-04-01
Series:BMC Public Health
Subjects:
Tobacco
Health warnings
Public policy
Packaging and labelling
Severity
Susceptibility
Online Access:http://link.springer.com/article/10.1186/s12889-018-5385-x

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