IMPACTO DE LAS ACTITUDES DE COMPRA SOBRE LA REDUCCIÓN DEL CONSUMO EN EL CONTEXTO DE CRISIS ECONÓMICA

IMPACTO DE LAS ACTITUDES DE COMPRA SOBRE LA REDUCCIÓN DEL CONSUMO EN EL CONTEXTO DE CRISIS ECONÓMICA

This study aims both to analyse the relationship of consumption reduction to the level of financial threat that people experience within contexts of economic recession and to inquire the impact of rational, compulsive, and impulsive buying attitudes on this relation. For that purpose, a study of qua...

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Bibliographic Details
Main Authors: Verónica Peñaloza, Felipe Gerhard, Danielli Leite Campos Monteiro, Rayén Heredia
Format: Article
Language:English
Published: Universidade Federal do Ceará 2018-07-01
Series:Contextus
Subjects:
Crise
Redução do consumo
Percepção a ameaça financeira
Atitude da compra
Análise de Moderação.
Online Access:http://www.periodicos.ufc.br/contextus/article/view/33163

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