The Impact of Brand Awareness on Companies` Marketing Strategies

Within this paper,we will try to emphasize the importance of brand awareness and its significant role in brand-building,discussing how companies implementing brand-awareness marketing strategies will have a substantial role in creating brand image,strenghten brand equity and increase profitabi...

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Bibliographic Details
Main Author:	Alexandra Zaif
Format:	Article
Language:	English
Published:	Dunarea de Jos University of Galati 2016-07-01
Series:	Risk in Contemporary Economy
Online Access:	http://www.rce.feaa.ugal.ro/images/stories/RCE2016/AlexandraZaif.pdf

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