Evaluation of consumers’ purchasing process for organic food products

Evaluation of consumers’ purchasing process for organic food products

This research analyzes consumers’ different purchasing attitudes in traditional and on-line markets. Italy’s on-line direct selling process for organic farm products is still in its formative phase, and the prospective developments mark an interesting research area, not least because it may represen...

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Bibliographic Details
Main Authors: Alessandro Scuderi, Claudio Bellia, Vera Teresa Foti, Luisa Sturiale, Giuseppe Timpanaro
Format: Article
Language:English
Published: AIMS Press 2019-03-01
Series:AIMS Agriculture and Food
Subjects:
electronic word-of-mouth| information and communication technology| e-commerce| experiential marketing| fruit and vegetables| organic produce
Online Access:https://www.aimspress.com/article/10.3934/agrfood.2019.2.251/fulltext.html

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