LIFESTYLE SEGMENTATION OF INTERNET USERS

LIFESTYLE SEGMENTATION OF INTERNET USERS

Based on the subject matter literature, the article presents existing, basic and widely used, market segmentation by lifestyle, including the “gemiusAudience” segmentation created in 2005, where the lifestyles of internet users served as the basic distribution criterion. In the article, an attempt h...

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Bibliographic Details
Main Authors:	A. JASIULEWICZ, A. JAKUBIK
Format:	Article
Language:	English
Published:	National University of Life and Environmental Sciences of Ukraine 2017-05-01
Series:	Naukovij Vìsnik Nacìonalʹnogo Unìversitetu Bìoresursìv ì Prirodokoristuvannâ Ukraïni. Serìâ: Ekonomìka, Agrarnij Menedžment ta Bìznes
Online Access:	http://journals.nubip.edu.ua/index.php/Economica/article/view/8553

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