The changing trend in marketing of financial services: an empirical study on bank performance in Nigeria
The long years of marketing practices in the Nigerian banking industry has recorded low level standards relative to global standard practice. The effect on the overall industry performance measurable basically in terms of customer satisfaction, customer loyalty and brand equity has been on the neg...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academy of Business & Retail Management
2014-07-01
|
| Series: | International Journal of Business & Economic Development |
| Subjects: | |
| Online Access: | http://ijbed.org/admin/content/pdf/i-5_c-55.pdf |